Who Is VERISH (베리시)?

VERISH is a Korean lingerie / intimate apparel brand with a strong following in its home market: it has long been a top seller online, is a consistent bestseller at Olive Young, and operates large stores in areas like Seongsu and Anguk. Many Korean celebrities and influencers wear it as everyday loungewear. The brand itself doesn't make merchandise — what truly brought it into the spotlight in China was a recent wave of limited-edition merchandise tied to its brand ambassador.

Pop-Up Store + Brand Ambassador: How the Buzz Built Up

On September 23, the brand opened a pop-up store at West Bund Dream Center in Shanghai (running until January 2027), drawing large crowds of visitors — a key starting point for its popularity in China. On October 10, the brand officially announced Tian Xiwei as its brand ambassador, simultaneously launching a set of limited-edition merchandise — Polaroid cards, NFC voice cards, calendar cards, and stickers — along with a signed-item giveaway.

There are three main ways to get the merchandise: unlocking it by reaching a purchase threshold on brand products, checking in at the pop-up store to receive limited-edition materials, and buying or trading through secondhand platforms. Among these, the Polaroid cards are one of the most sought-after items in the set.

From the "click" to the photo developing: Polaroid cards turn the experience into a ritual

Why the Polaroid Card, of All Things?

① Collectibility.The Polaroid card's retro format and compact size make it a natural fit for collecting; bundled with calendar cards and stickers into one set, it works for both collecting and display.

② Interactive Play.NFC voice cards give the card a voice of its own, while autograph lotteries dial up the anticipation, turning merch from a "product" into an "interactive game."

③ Emotional Value.A wave of unboxing content on Xiaohongshu and Douyin keeps the buzz going, and "spending up to the threshold for a single card" has become a way for fans to express their affection.

A great card shows craftsmanship in every detail, from design and paper to finishing

Some of This Merch? That's Us.

The paper goods in VERISH's merch line—instant photo cards, notebooks, and more—are products we at Hengyi Culture helped manufacture. From color management on a single card to the binding and finishing of a notebook, Hengyi offers end-to-end custom paper merchandise capabilities.

Turning a “hit” from a design file into something fans can hold in their hands comes down to printing precision, paper stock selection, and finishing processes working in concert: whether colors ring true, cards lie flat, UV coating goes on evenly, and die-cutting comes out clean. Every detail shapes the feel and quality.

Instant photo cards, notebooks… paper merchandise is where Hengyi shines

One-Stop Paper & Packaging Customization Checklist