2026-04-01
You might have seen such scenes at comic conventions:
Young people carry itabags covered with badges, each badge shining with a unique luster. They carefully exchange and display them, their eyes filled with cherishment.
This is not just a badge, but a tangible love.
What is a "baji"?
"Baji", this cute-sounding word, is actually the transliteration of the English word "Badge". In two-dimensional culture, it specifically refers to badge-like peripheral products derived from comic, animation, and game IPs.
Small round or irregularly shaped badges, printed with beloved characters, pinned on school bags, clothes, canvas bags - giving love a place to reside.
Why are baji so fascinating?
Collectible value
Every baji is a limited edition, and if you miss it, it may never be reissued. The process of collecting is like piecing together a memory map of your own.
Emotional sustenance
The character that accompanied you through countless nights can now be pinned on your chest, accompanying you at all times. Baji is a direct connection between fans and IPs.
Social currency
Exchanging baji at comic conventions, showing off collections in fan groups, sharing collocations on social platforms - baji is a passport to enter the circle.
Surprise experience
The blind box-style purchasing method makes every unboxing full of anticipation. The joy of accelerated heartbeat at the moment of drawing a hidden edition is irreplaceable.
The popularity of the baji market
According to industry data:
The sales volume of badges under miHoYo's IP has reached 100 million, with profits at the level of one billion yuan.
A rare baji was once hyped up to a sky-high price of 70,000 yuan.
There are over 2,000 domestic goods stores in China, and the number is still growing.
Generation Z consumers are the main force, willing to pay for their love.
This is not just a business, but a cultural phenomenon.
Hengyi Culture × Baji Customization
If you are looking for a professional baji customization partner, Hengyi Culture can provide:
High-quality craftsmanship - using high-quality tinplate/acrylic materials with high color reproduction.
Diversified designs - round, square, irregular shapes, and various sizes to choose from.
Small batch and quick response - supporting small-batch customization and fast delivery.
IP authorization consultation - assisting in handling copyright-related matters.
Let love be seen
Whether you want to develop peripherals for your own IP or customize souvenirs for events, baji is a cost-effective and popular choice.
A small baji carries a great deal of love.
