You may have seen scenes like this at comic conventions:
Young people carrying itabags covered in badges, each badge shimmering with a unique luster. They carefully exchange and display them, their eyes filled with affection.
These are not just pins — they are tangible expressions of passion.
What is a "baji"?
The cute-sounding term "baji" is actually a transliteration of the English word "badge". In ACG culture, it specifically refers to badge-themed merchandise derived from manga, anime, and game IPs.
Small round or uniquely shaped pins printed with beloved characters, pinned to backpacks, clothing, and tote bags — a place for passion to reside.
Why are badges so fascinating?
Every badge is a limited edition; once gone, they may never be reissued. The act of collecting is like piecing together a personal map of memories.
Characters that accompanied you through countless nights can now be pinned to your chest, by your side at all times. Badges serve as a direct bond between fans and IPs.
Exchanging badges at comic conventions, showing off collections in fan groups, and sharing styling on social media — badges act as a passport to the community.
Blind-box purchasing makes every unboxing full of anticipation. The thrill of drawing a secret rare edition is incomparable.
According to industry data:
- Badge sales for miHoYo-owned IPs have reached hundreds of millions, with profits in the billions of yuan.
- A rare badge was once resold for an astonishing 70,000 yuan.
- There are now over 2,000 goods stores in China, and the number continues to grow.
- Generation Z consumers are the main force, willing to spend for their passions.
This is more than a business — it is a cultural phenomenon.
If you are looking for a professional partner for custom badge production, Hengyi Culture offers:
- High-quality craftsmanship — premium tinplate/acrylic materials with excellent color reproduction.
- Diverse designs — round, square, custom shapes, and multiple sizes available.
- Small-batch quick turnaround — support for low-volume orders with fast delivery.
- IP licensing consultation — assistance with copyright-related matters.
Whether you are developing merchandise for your own IP or creating souvenirs for events, badges are a cost-effective and popular choice.
A small badge carries immense passion.
Looking to publish more high-quality content on your official website’s news page? The Hengyi Culture team is ready to serve you.
