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June 26–28, 2026 · Shanghai New International Expo Centre
At this exhibition, we avoided vague concepts and let our tangible finished products speak for themselves, directly addressing market pain points in creative gifts, anime merchandise, and corporate custom giveaways.
The booth featured a core display of highly market-recognized full-category derivatives:
Among them, the premium acrylic collector's art boards became one of the most talked-about items at the event.
Leveraging overlapping processes such as 9-color high-precision micro-spray printing, CNC precision cutting, UV embossing, laser edging, and starry-sky lamination, the character hair gradients and scene light transitions were delicately natural, completely resolving common industry issues like print banding and color distortion. The solid craftsmanship of thickened cardstock and anti-oxidation lamination prompted many IP operators and pop toy wholesalers to stop, examine, and finalize sample requests on site.
Beyond anime merchandise, the exhibition also showcased commercial gift solutions including corporate business commemorative gift boxes, brand-customized cards, event commemorative badges, and IP-themed packaging boxes, covering three mainstream demands: young audience collectible consumption, corporate employee gifts, and brand marketing merchandise. This vividly demonstrated Hengyi Culture's comprehensive capability across materials and multi-process execution.
Over the three exhibition days, the most frequently asked questions were:
"Can you consistently reproduce complex designs?"
"Can you quickly produce samples in small batches?"
"Can you deliver multiple categories in one stop?"
— And this is precisely the core strength Hengyi Culture has built over years of deep cultivation.
Unlike single-process factories that only produce one type of item, we have operations in two locations:
|
🏢 Shanghai
Design and Business Center
|
🏭 Dongguan
▸ Acrylic Factory
▸ Leather Factory ▸ Plush Factory ▸ Packaging Factory |
Truly achieving a full-chain closed-loop service:
| Category | Craft Detail |
|---|---|
| Collector-Grade Acrylic | Uses high-purity cast acrylic sheets to prevent long-term yellowing |
| Paper Products | Differentiates between gloss, matte, and shimmer laminations to suit various visual effects |
| Leather Ita Bags | Pre-calculates badge placement structure and compatibility with durable transparent display windows |
Every product balances aesthetics, durability, and collectible value, which is why we have consistently supplied top IPs like One Piece, Demon Slayer, and Pokémon for years.
This Huazhan exhibition clearly signaled two industry trends:
📡 Signal 1: IP-Focused, Personalized Custom Gifts Become the Growth Driver
Demand for traditional standardized gifts continues to shrink, while creative derivatives with unique visuals, collectible appeal, and added craft value—whether for C-end fan consumption or B-end corporate appreciation gifts—see significantly higher acceptance.
📡 Signal 2: Buyers Prioritize One-Stop Integration from Source Factories
They prefer a single supplier to handle entire sets of merchandise—cards, figurines, bags, gift boxes—reducing communication and quality control costs from multiple vendors.
Over three days of discussions, we engaged in depth with gift distributors, IP rights holders, e-commerce operations teams, and advertising agencies from across the country, delivering actionable complete solutions for several directions:
| 🏮 Guochao Creative Implementation | 🌐 Cross-Border Anime Merchandise Compliance Production | |
| 🎁 Corporate Anniversary Commemorative Gift Sets | 🎌 Convention Exclusive Limited Merchandise Development | |
Many clients reached sample and long-term supply collaboration agreements on the spot.
An exhibition is not only an industry exchange but also a review of capabilities and a market assessment.
The 27th Shanghai Huazhan has concluded successfully. Hengyi Culture has seen both the vast opportunities in the creative gift market and has reaffirmed its own direction:
No low-price homogenized products 🛑
Rooted in solid craftsmanship, stable supply chains, and full-category one-stop service
Dedicated to creating high-fidelity collector's merchandise for anime IPs,
while also offering creative, high-quality, and executable custom gift solutions for all types of enterprises and brands
Moving forward, we will continue to optimize:
Hengyi Culture · Two Decades of Dedication, Only Quality Creative Products That Can Be Realized
📅 June 26–28, 2026 · 📍 Shanghai New International Expo Centre
