September ushers in a dense lineup of exhibitions and table tennis events. The gift and cultural creative industry welcomes a bustling commercial and promotional window in the second half of the year, with exhibitions and cultural sports activities opening across multiple locations, bringing new development opportunities to the custom cultural creative sector.

Hua Li Expo Guangzhou Station Officially Opens This Week

The 2026 Guangzhou International Gift, Cultural Creative & Lifestyle Exhibition (Hua Li Expo · Guangzhou Station) will be held from September 11‑13 at the Guangzhou Poly World Trade Expo Hall. With the theme “New Wave of Industry, Co-creating a New Era of Growth,” the exhibition promotes deep integration of the gift, cultural creative, and lifestyle sectors.

The exhibition covers numerous categories including business gifting, IP trendy toys, national trend cultural creative products, gift box food and packaging, and festive decorations. It serves buyers from the Greater Bay Area and across the country, building a one-stop platform for product selection and business matchmaking.

CIFTIS Main Venue, Cultural Creative Products Showcased in Full Force

The 2026 China International Fair for Trade in Services, currently underway at Beijing Shougang Park, runs from September 9‑13. Beijing “Park Gifts” brings nearly 700 cultural creative products from 14 parks to the exhibition, presenting 28 brand-new products for their debut.

POP MART MEGA series “SPACE MOLLY Cloisonne” and local trendy toy brand Qimeng Island's nine-IP matrix have also arrived at the exhibition area. Trendy toy and cultural creative brands are continuously pushing domestically produced cultural creative content into overseas markets.

WTT Table Tennis Event Approaches, Cultural Creative Consumption Heats Up

In the same period as CIFTIS, WTT China Grand Smash 2026 will kick off from October 1‑11 at Shougang Park, with the competition period covering the National Day Golden Week. This event has landed at Shougang Park for the third consecutive year. The previous edition drove direct economic revenue of 154 million yuan, with Shougang Park receiving 986,000 visitors.

Consumer enthusiasm for event-related cultural creative products continues to rise, with official plush toys, badges, accessories, and other merchandise already launched. The park has also added licensed merchandise sales points and a “Shijingshan Gifts” counter, providing display and sales platforms for event cultural creative products.

Hengyi Culture participates in the design and production of WTT-related cultural creative products. Centering on event scenarios and table tennis culture, it creates a rich and diverse product line. It transforms arena memories into carryable and collectible cultural creative items, accommodating multiple usage scenarios including wearing at matches, gift-giving, and daily collection.

CIFIT Explores Development Paths for Cultural Creative IP Going Global

From September 8‑11, the 26th China International Fair for Investment & Trade is held in Xiamen, where the “Cultural Creative IP Investment Going Global Exchange Matchmaking Session” conducts discussions on IP digital asset valuation, cross-border sales channels, and overseas implementation operations. The industry development model is shifting from single product output to a complete full-industry-chain ecosystem layout.