Activity - The LEC Licensing Expo is really worth visiting!

 

 

 

Explore industry expos, collect IP merchandise, and discover the latest trends in craftsmanship, materials, and design.

 

 

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In July, Shanghai becomes a hub for major IPs. Beyond the highly anticipated Bilibili World 2024 and the Demon Slayer: Kimetsu no Yaiba Total Concentration Exhibition,

there's also the LEC Licensing Expo, a paradise for IP collectors.

Popular IPs such as the internet-famous Maltese, Wu Huang, Minions, Fox Spirit Matchmaker, Under One Person……and more

 

 

 

 

 

 

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Expo Highlights:

Record-breaking scale, creating a more comprehensive category cluster.

Multi-brand crossover showcases and support initiatives, focusing on consumer market trends to empower the industry's future.

A rich lineup of charity and touring activities on-site.

 

 

 

 

With rising consumption and growing brand awareness among consumers, IP collaborations are becoming increasingly popular.

This year, we partnered with Modern Design Week to create a dedicated home furnishings exhibition area on-site,

bringing together an impressive lineup of original design brands showcasing avant-garde products, distinctive designs, and color installations.